Kuy is a company dedicated to the world of sports products. According to their new market strategy, we were commissioned to redesign their brand.

The main objective was to extol the technology and comfort behind Kuy’s products. The solution was to approach the graphic that sports products usually use, having three dynamic forms in the brand that create a continuous path that involves the format on which it is applied. We chose Speedwagon, a shocking typography. Finally, we select an aseptic color range based on gray tones, in order to differentiate product families.